As a business owner, you tend to spend your time dashing off to see clients or fitting hair extensions in your salon. The current situation means that you won’t see your clients for a while. Luckily there are plenty of other things you can do for your beauty business, even during a lockdown.
Here are our top 9 suggestions, so you can burst back onto the market ready to fly.
Develop a Business Vision
When was the last time you stepped back to really look at your business? Normally we get so caught up in everyday work that we lose track of the big picture. Now is the perfect time to dream a little, and think about the business goals that would really make you happy.
Fix your space
If you have a salon then now is the perfect time to give it an extra deep clean. You can do any little maintenance jobs that you’ve been putting off, and even redecorate. If you have a mobile business, you could still take the time to sort through your equipment. Refresh your supplies and replace anything that’s running low or looking worse for wear.
Get the books in order
Keeping your books in order isn’t always easy. In fact, nearly 1 million people missed the tax return deadline this year. If you find you have a mountain of receipts to sort through, why not explore bookkeeping apps? When you find the one ally works for you, it will make life easier in the long run.
Boost your social media
Don’t lose touch with your audience. Social connection is more important now than ever. Aim to build your online community into a group of loyal fans and the work will pay off later. If you aren’t quite sure how to do that, or even if you just want a few tips, our free Social Media Guide is a great place to start.
Learn something new
Have you always wanted to put a PayPal button on your website but didn’t know how? Perhaps you want to make amazing graphics in Canva or learn how to take great photos? This is your chance, and you’ll find tutorials for most things are available online.
Get ahead with blogs and social media
Blogging is one of those things that we all know is important, but so rarely find the time to do! Even keeping up with social media can be daunting. One of the most important things you can do for your business during lockdown is to get ahead.
You could spend a day writing posts now and schedule them for the next few weeks, or even months. You’ll know it’s been taken care of while you focus on other things.
Plan your marketing
Do you know how you’ll handle marketing for the next year, both online and offline? What are you going to do to make sure you get seen? Now is the perfect time to get creative and come up with a plan full of interesting ideas.
Take an online course
Even an experienced technician can learn something. We offer refresher courses if you want to brush up your skills. As well as full training in all the main types of hair extensions. Our brand new invisible weave training would be a great way to offer something different. You might even be the first in your area to offer this new technique.
If you’ve been rushing around for months then a chance to rest is always welcome. You don’t have to make every moment productive. It’s OK to spend an afternoon watching Disney films or chatting with friends via zoom. Balance working hours with plenty of downtime. Then when the lockdown is lifted you’ll be full of energy and raring to go.
It may seem that you can’t grow your beauty business when you can’t leave the house or see clients, but that’s not entirely true. There are so many things you can do for your business during a lockdown.
You might not be able to fit hair extensions right now, but you can get your business in perfect shape. Then as soon as the restrictions are lifted you’ll be ready to welcome customers back.