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Are you passionate about sharing your knowledge and expertise with others? Starting your own training academy can be fulfilling, but it’s not without its challenges. As someone who’s been through this myself, let me share with you the five common mistakes I see brand new educators often make when launching their own training academy.


  1. Lack of Clear Vision and Planning:

One of the biggest mistakes I see new educators make is diving in without a clear vision and solid plan. Before launching your academy, take the time to define your mission, target audience, and goals. Outline your course offerings, teaching methods, and business model. A well-thought-out plan will serve as your roadmap to success and help you stay focused amidst the challenges.


  1. Neglecting Market Research:

Another common mistake is neglecting thorough market research. Understanding your target audience, competitors and industry trends is crucial for positioning your academy effectively. Conduct surveys, analyse competitor offerings, and gather feedback from potential students to tailor your courses to their needs and preferences.


  1. Overlooking Legal, Regulatory and Accreditation Requirements:

New educators often overlook the legal and regulatory aspects of starting a training academy. From business registration and permits to compliance with educational standards and regulations, there are various legalities to consider. Consult with legal experts and educational authorities to ensure that your academy operates within the bounds of the law and maintains high standards of quality and integrity. This is why we made sure in the Academy Accelerator Group Coaching Programme that we give you the exact templates you need to use in your training academy to avoid these mistakes.


  1. Underestimating Marketing and Online/ Tech systems:

Even the best training programs won’t succeed without effective marketing and branding. Many new educators underestimate the importance of building a strong brand presence and implementing targeted marketing strategies. I see so many educators trying to launch their new training in the wrong way, to the wrong audience! You need to have a step-by-step launch plan in place if it’s going to be successful, and luckily I’ve got all the knowledge from previous launching experience to know what works and what doesn’t! 


Educators also underestimate the tech side when launching a training academy. Building a strong online presence through a professional website and active social media engagement is essential. Additionally, hosting courses online requires a robust tech infrastructure, including learning management systems and online learning platforms. Underestimating the importance of effective marketing strategies and the tech build can hinder the academy’s visibility and student engagement. By investing in marketing efforts and embracing technology, educators can create a dynamic learning environment and reach a broader audience in the competitive educational landscape.


  1. Failing to Prioritise Student Experience:

At the heart of any successful training academy is a commitment to providing an exceptional student experience. Unfortunately, some new educators prioritise profits over the needs and satisfaction of their students. Avoid this mistake by prioritising interactive and engaging teaching methods, providing timely feedback and support, and fostering a supportive learning environment. Remember, satisfied students are your best ambassadors and can drive long-term success for your academy.


In conclusion, starting your own training academy is an exciting journey, but it requires careful planning, diligent research, and a commitment to excellence. By avoiding these common mistakes and focusing on delivering high-quality education and exceptional student experiences, you can set your academy up for success in the competitive educational landscape.


Are you ready to take the leap and launch your training academy? Find out more on how we can support you with our Academy Accelerator Group Coaching Programme.