If you’re dreaming of hitting that extra £5K mark and taking your hair extension game to the next level, you’re in the right place. Today, we’re spilling the tea on some tried-and-true strategies that will not only elevate your income but also have clients knocking on your door. Let’s dive in!
1. Increase Your Prices: Because You’re Worth It!
Let’s talk about the elephant in the room – your prices. If you’ve been keeping them on the lower side, it might be time for a change. Low prices often attract, well, let’s say, challenging clients. You know the ones – constant cancellations, endless demands for cheap hair, and appointments all over the place. By increasing your prices, you’re not just making a change in your income; you’re attracting clients who genuinely value your work. It’s a game-changer, trust me.
But why now, you ask?
The cost of living is on the up and up. Your expenses? Yep, they’re rising too. Don’t want to be working long hours and making less profit? It’s a no-brainer – adjust those prices!
When you put up your prices, make sure your whole business follows suit. Dress the part, use professional tools, and make your social media look on point! Attracting the right clientele is an art, and you’ve got this.
2. Build Your Audience!
Ever feel like you’re shouting about your hair extension business, but the only one listening is maybe your friends or family? It’s time to switch up your audience game. Social media is your best friend in getting more clients and you need to start by building your tribe. You need to be posting consistently on Instagram and Facebook! Make taking and creating content a priority – how do you expect anyone to find you or want to book in with you if you aren’t showing up?
Buddy up with your beauty and aesthetics friends. Share their posts, and watch them do the same. It’s a win-win.
Dive into groups where your dream clients hang out. Network like your business depends on it – because it does!
Understanding your audience is key. Engage, provide value and watch your audience grow.
3. High-Quality Photos: A Picture Speaks a Thousand Strands!
Let’s talk about something crucial – your photos. Quality matters! No one’s booking you if they’re not obsessing over your work. Take a peek at these examples – see the difference?
Lighting is Everything:
These images speak for themselves. Good lighting can make or break a photo. Natural light or a trusty ring light!
4. Do a Model Call
How to Nail it:
- Post high-quality images alongside your model call.
- Offer reduced or free fittings – it’s an investment in your business.
- Engage with potential models in the comments and via private messages.
Why? Model calls aren’t just about quick cash; they’re about building a loyal clientele for ongoing maintenance. Smart, right?
5. Upskill and Specialise: Your Secret to Success
Here’s the secret sauce – upskilling and specialising. Don’t just be good; be exceptional. Why Specialise? Being the go-to expert in a specific method sets you apart. Clients pay for expertise! Faster services mean more profit per hour. Plus, specialising opens doors to higher-paying opportunities.
Want to know how to earn more and get more clients as a hair extension specialist?